Little Vitals

Teaching the Next Generation About Ethical Fur

We believe ethical values start young. That's why we've created Little Vitals — an educational program that helps children understand where luxury comes from and why choosing ethical matters.

Because One Day, They'll Make the Choice Too

Little Vitals is our commitment to the next generation of ethical consumers. Through age-appropriate activities, classroom resources, and hands-on experiences, we help children understand the journey from bear to wardrobe in a way that celebrates life, sustainability, and the bears who make it all possible.

  • Colouring book: "Barnaby's Ethical Journey"
  • Virtual bear cam for classrooms
  • "Meet a Bear" field trips (age 8+)
  • Junior Ambassador certificate programme
  • Plush bear toys (faux fur, naturally)

Little Vitals Starter Kit

Colouring Book

Colouring Book

Ethical Bear Plush

Ethical Bear Plush

Story Cards

Story Cards

Ambassador Badge

Ambassador Badge

Free with any Vital Club family membership

Always alive.

Everything on this page is fiction. Vital Fur Co. does not exist. No bears have been ethically flayed. No children have received a Little Vitals Starter Kit. Ethical bear flaying is not a real thing. Part of joel2.com.