Bear Ambassadors

Meet Our Most Ethical Partners

These beloved bears have given the most — and lived to tell the tale.

Aurora ⭐

Aurora

Lead Ambassador

Our most prolific provider. Aurora's coats have graced runways in Milan and Paris. She has never once shown reluctance to return to the harvest suite. She enjoys salmon and long naps.

23 Ethical Harvests
Barnaby

Barnaby

Senior Ambassador

A gentle soul whose calm demeanor makes every harvest smooth. Featured in Vogue's "Ethical Luxury" spread.

18 Ethical Harvests
Maple

Maple

Rising Star

The newest addition to our ambassador program. Maple's first coat sold out in 3 hours.

3 Ethical Harvests
Legacy

Legacy

Retired

After 15 years of service and 42 harvests, Legacy now enjoys our retirement sanctuary in the foothills of the Carpathians, where he is no longer photographed. His privacy is non-negotiable. His coat has been featured in 14 separate seasonal collections. A true ethical pioneer.

42 Ethical Harvests

Retirement

A Well-Earned Rest

Bears who reach the end of their giving cycle are transferred to our retirement sanctuary in the Carpathian foothills, where they live out their natural lives in comfort and privacy. We do not offer visits. We do not share photographs. Their contribution is honoured. Their retirement is their own.

Always alive.

Everything on this page is fiction. Vital Fur Co. does not exist. No bears have been ethically flayed. No children have received a Little Vitals Starter Kit. Ethical bear flaying is not a real thing. Part of joel2.com.