Aurora, 2023 A Living Promise
Our bears roam free across 500 acres of pristine habitat. They forage, they swim, they play. And then, once, in a single painless process overseen by veterinary professionals, each bear gives us its complete coat — and is released, alive, back into the wilderness that is its home.
- Every bear is alive at the moment of release — and we consider this non-negotiable
- A single harvest per bear, followed by release into protected wilderness
- Pain-free harvesting under professional veterinary supervision
- Proprietary technique developed with three leading veterinary universities
- Full veterinary stabilisation prior to release
- Full transparency from habitat to wardrobe