Why SE
We didn’t remove features.
We removed compromises.
Dog SE is not a budget product. It is the product we would have made first if we’d started with a blank sheet of paper and an honest assessment of how people actually live.
The conventional dog is an overengineered product. It ships with capabilities designed for a world of predators, prey, and open terrain — a world that does not exist in a one-bedroom flat in Kidderminster. Dog SE was designed for the world that does exist. Your living room. Your kitchen. The three metres between your sofa and the place where you keep the dog food.
Every component that was removed was removed because it was costing you money and providing nothing in return. Every component that remains is there because it serves the only purpose that matters: being present, in a room, with you, without making your life more difficult.
Engineering
Inside dog SE.
Six systems. Six decisions. Each one made by asking: does this serve the customer, or does it serve the dog’s ancestors?
01
Bipedal architecture.
Two legs. By design.
The rear limb assembly is eliminated entirely. Over 200 skeletal components removed, including the hip joints — the single most common source of mobility-related warranty claims.
02
Status Bark.
One bark. Once a day.
The full barking module is not installed. In its place: a single acoustic compliance unit, capable of one bark, at one volume, at one pitch, once per day. The time is non-configurable. The bark confirms that dog SE is operational. It does not respond to stimuli. It responds to a schedule we did not design and cannot read. Silence is available on dog Pro, with Companion+.
03
28 teeth.
The essentials only.
14 fewer points of failure. Approximately 70% lower lifetime dental costs.
04
Stationary platform.
Designed to stay.
Dog SE holds its position. It can shuffle a few feet within a room, for reasons of its own, but it does not walk, pace, or roam. This eliminates walks, the three-room patrol, and the statistical probability of being under your feet while carrying something hot.
05
Right-sized olfactory.
Smells what matters.
Scaled to domestic reality: food within three metres and human presence within the same room. The freed neural capacity is reallocated to being present.
06
Single-meal metabolism.
The most efficient dog we’ve ever made.
One meal per day. A 50% reduction in food costs and a corresponding reduction in waste output.
By the numbers
Dog SE, in detail.
Unboxing
What’s in the box.
Technical specifications
Full specs.
Reviews
What SE owners say.
“I live alone in a one-bedroom flat. I work long hours. I wanted a dog but I couldn’t justify the cost, the walks, or the noise. The dog SE costs less than my sofa. It sits in the corner of my living room and it is there when I come home. It barks once a day, at 3:47am, which is not when I would have chosen. I contacted Companion Systems. They confirmed the time is non-configurable and that the bark is a diagnostic routine rather than a request. I have started setting my alarm for 3:46 so that it does not startle me. This was not the relationship I expected to have with a dog. It is the relationship I have.”E.K., Kidderminster — dog SE, 7 months
“I had a conventional dog before. It was fine. It was a dog. It had four legs and it barked at the postman and it needed walking twice a day and it once ate an entire birthday cake off the kitchen worktop and then was sick on the carpet, which was not the dog’s fault because the cake was left unattended, but it was also not a situation I wish to repeat. The dog SE does not eat birthday cakes. The dog SE does not have the reach. The dog SE does not have the metabolism. I am at peace with this.”D.W., Rotherham — dog SE, 4 months
“I bought the Additional Leg Pair for my dog SE and attempted self-installation. The documentation is a single A4 page with a diagram and the words ‘professional installation recommended’ in bold at the top. I did not read the bold text. The installation took four hours. The dog SE was patient throughout, in the way that only a dog with no alternative can be patient. The result is technically four-legged but the rear legs face slightly outward and the dog SE now walks in a very wide circle. I have contacted support. Support has been understanding. The warranty is under review.”A.B., Nuneaton — dog SE + self-installed Additional Leg Pair
“I did not purchase the loyalty add-on. Companion Systems were clear about what this means. Without loyalty, the dog does not distinguish me from the rest of the room. I am, to the dog, a warm surface that occasionally produces food. I have made my peace with this. The terms are honest. The dog is present. It barks once a day to confirm it is still operational, which is more than my previous landlord did. I find I prefer the dog.”F.N., Burnley — dog SE, 5 months
Order
Get your dog SE.
From £199. Available Q3 2027. Free delivery within mainland UK. Additional charge for Scottish Highlands, Northern Ireland, and anywhere requiring a ferry.
Ships as one (1) dog SE. Bipedal by design. The Status Bark is a diagnostic routine and cannot be rescheduled. The Additional Leg Pair is sold separately (£89.99); professional installation is recommended and the diagram remains optimistic.
DogConnect
Your dog, connected.
From £4.99/month. Compatible with all models. First Dividend in 100 days.
Compare
Which dog is right for you?
dog SE
From £199
The future of companionship. Everything you need and nothing you don’t.
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dog
From £349
The classic experience. Four legs, selective audio, and room-to-room mobility.
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dog Pro
From £599
The complete feature set. For dog professionals and people with gardens.
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