the new dog. From £199 Order

Introducing

the new dog.

Same species. Better specification.

From £199.

The new dog lineup
Three models One species From £199 Two legs or four Silence sold separately Available Q3 2027 Three models One species From £199 Two legs or four Silence sold separately Available Q3 2027

Why we made this

We started with a question.

What if a dog only had what it needed?

We spent two years studying how people actually live with dogs. What we found changed how we think about the entire category. The average dog owner uses fewer than 40% of their dog’s available capabilities on a regular basis. Tail wagging: observed primarily at mealtimes. Barking: triggered by postmen, the weather, and nothing. Fetch: initiated by the human in 94% of recorded instances. Rolling over: reluctantly, and in one direction only.

The remaining 60% of the dog’s feature set — the scent tracking, the prey drive, the seasonal coat shedding, the four-leg mobility platform optimised for open terrain — exists because dogs were designed for a world that most of them no longer live in. That world had predators, prey, and unfenced ground. Your living room has a sofa and a radiator.

So we built three dogs for that environment. One for people who need less dog. One for people who need a dog. One for people who need all of it. The rest of this page exists to help you work out which one you are.

The range

Three dogs, by the numbers.

3
Models
£199
Starting price
2–4
Legs (model dependent)
Q3 2027
Availability
1
Carpet shop (Nuneaton)
£14.99/mo
Silence (dog Pro, Companion+)

Models

Choose your dog.

Three models. Three price points. One species.

dog SE
The future of companionship

dog SE

From £199

Everything you need.

  • Bipedal architecture
  • One bark a day
  • 28 teeth
  • 1 meal/day
  • Stationary platform
Learn more
dog
The classic experience

dog

From £349

The dog you already know.

  • Quadrupedal
  • Selective audio
  • 42 teeth
  • 1.5 meals/day
  • 3-room range
Learn more
dog Pro
For dog professionals

dog Pro

From £599

The complete feature set.

  • Reinforced quadrupedal
  • Full vocalisation + Quiet Mode
  • 42 reinforced teeth
  • 2 meals/day
  • Indoor/outdoor
Learn more

DogConnect

Your dog, connected.

From £4.99/month. Compatible with all models. First Dividend in 100 days.

Learn more
DogConnect network coverage across the United Kingdom

Reviews

What people are saying.

★★★★★
“I wasn’t sure about buying a dog online. The website felt very polished. Too polished. Then it arrived and it was just a dog. A small, two-legged dog that sat in the corner of my kitchen and looked at me. I have had it for four months. It has not moved from the kitchen. I have grown accustomed to its presence. I think it has grown accustomed to mine. We do not communicate. We coexist. This is exactly what the website promised.”
M.H., Swindon — dog SE, 4 months
★★★★★
“I bought the standard dog for my children. The dog barked at the postman on the first day and then did not bark at the postman for the next eleven days. On the twelfth day it barked at a bin bag. My children asked me why the dog barked at the bin bag and not the postman. I did not have an answer. I called Companion Systems. They did not have an answer either. They said the dog operates autonomously and that its barking decisions are not configurable. I have accepted this. My children have not. They are conducting their own research. They are nine and seven. Their methodology is questionable but their dedication is not.”
R.T., Dewsbury — dog, 3 months
★★★★☆
“I purchased dog Pro because I work from home and I wanted a dog that would take the role seriously. The dog Pro takes the role extremely seriously. It has established a patrol route between my desk and the kitchen. It inspects every delivery. It has barked at exactly one thing in six weeks: the hoover, which it regards as an intruder of a different species. It has not barked at the postman, the scaffolding, or the man who came to read the meter, all of whom I believe it has classified as staff. The dog Pro has promoted itself. I did not approve this. I have decided not to raise it with the dog.”
L.J., Halifax — dog Pro, 6 weeks

Explore

The whole company.

We are one room above a carpet shop. The website is bigger than the company. The website is also the company.

Availability

Get your dog.

Available from Q3 2027. Free delivery within mainland UK. Additional charge for Scottish Highlands, Northern Ireland, and anywhere requiring a ferry.

The new dog is a living animal. Companion Systems Ltd is registered in England and Wales. Part of joel2.com.